The Layer Cake website conmtains sections that give more details on the film, for example a synopsis, characters , photos and the trailer . This i think is effective as these sections could easily give away too much to the narrative of the film, and thus take away the appeal of going to see it. Instead the synopsis tells us no more than we see visually in the trailer, it is like the trailer has been described in this section. It gives enough information on the film to increase its appeal. But is also enigmatic which makes the reader still keen on viewing the film to answer their questions.
(LAYER CAKE, a riveting thriller set in the drug underworld of the UK, marks the directorial debut of producer Mathew Vaughn (Lock Stock and Two Smoking Barrels, Snatch) and stars Daniel Craig, Colm Meaney, Kenneth Cranham, George Harris, Jamie Foreman, Sienna Miller and Michael Gambon.)
The sections on the website are designed to entice people further into the story, as well as provide extra information for people who have seen the film, with the production section.
The colours, layout and design of the site, correspond to the brand image which is created for the film, within the titles of the trailer, for example the text is yellow, which links to the yellow film posters, the yellow website background, and also is a few scenes in Later Cake i noticed a few scenes with a sort of yellowish tint. The yellow also associates with the lead actor in that he is blonde.
In this way i think as a site, used for extension of the marketing of the film it is effective as it strengthens the brand image.
What i like about the site is also how clips from the film, such as Daniel Craig being held at the edge of a rooftop are played whenever a different section to the site is chosen, this i think would increase a potential viewers interest in the film as they would consequently think, why is he being held or pushed of a roof?
Enough is given to create the questions, but none in terms of answers is shown, so the viewer is left wanting to watch the film and find out.
i think eventually when i have made my film opening, that the dvd cover should link to the film in ways like this site, al be it enigmatically.
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